Choosing a blogging platform is certainly the first and most important step when you decide to start a blog. In most instances, you must have been seeing a comparison between Blogger and WordPress. In such comparisons, WordPress wins in most cases due to its flexibility. That said, Blogger from Google also known as Blogspot does have a number of advantages.
Reasons you should be choosing blogger/blogspot
Before we go ahead and discuss this further, I’d like to share with you that I do use both the platforms, Blogger and WordPress based on my requirements (I certainly believe that a choice of platform should always be based on what the requirements are rather than any other factor). The following are some of the minor to major advantages of Blogger, the blogging platform provided by Google to many bloggers.
1. Don’t pay for it. Blogger is free to use!
Who doesn’t like freebies? The platform provides you with the ability to publish content and make it available to people on the web for free. You are not supposed to pay your monthly hosting bills etc. The only cost associated would probably be for your domain (this depends on whether you would like to have that brand identity for your blog or just want to blog for some other reason).
Related: Here’re are some hosting companies which offer free wordpress hosting
2. Hosted on reliable and scalable infrastructure
Blogger also known as Blogspot is a product from Google. Being the most successful company, Google knows how its infrastructure should be. It certainly hosts the world’s most preferred search engine with almost zero downtime. By choosing Blogger, you can expect the same amount of reliability.
For custom installation of WordPress, you have to choose a server. The choice of server plays an important role and that is one reason why we have been recommending “bluehost” for most of our users. Blogger on the other hand doesn’t require you to pay for or look for hosting decision or problems.
Hosting from blogger is not only reliable but also scalable. I’ve some of my friends who do event blogging and serve their content to millions and millions of people without any issues. In fact, I was shocked to see few screenshots wherein they have shown or proved that blogger can host a real time of 10000+. There needs no better proof than this to prove that blogger is reliable as well as scalable.
Related: Would you like to know who hosts a website? Here’re some tools which would help you find the webhost being used by a website.
3. Don’t worry about your security. Google protects it.
WordPress is an open source software which means that the code is wide open. If you are a developer, you must be using it for some good purposes. What if a person has wrong intentions and uses this freedom for …? You should therefore take all the necessary precautions to ensure that your WordPress installation on the server is secure.
On the other hand, Blogger is not a software that needs installation. Rather, it’s a platform and the code that’s used to build it is known only to the employees of Google (only to those who deal with Blogger product). They deal with all the technical prospects and therefore, what goes inside isn’t wide open.
Besides that, the only way one can probably gain access to your blog is through the sign in page. If someone knows what your user name and password is, then they can access your blog. But, if you have enabled dual authentication, then no one can sign in to your blog even if your password is known. Doesn’t that mean enhanced security?
4. You don’t need CDN to host images and scripts
I’ve already shared what it means to have your blog hosted by Google. When it comes to images on WordPress, I see most of them use CDN to ensure that everything gets loaded fast on user’s browser. When you upload images while writing posts in blogger, these get uploaded to your Google account (not picasa since it’s shut down and here’re the alternatives to picasa). They are embedded in your images with the respective alt tags, and load pretty fast on end user’s browser. Therefore, there is no need to use a CDN and pay for it.
Related: Have you heard about the smush it alternative kraken? It helps you decrease the size of your images and helps you to have your blog load faster.
5. Ease of customization
A few people say that blogger can’t be customized. But, it can be customized to meet your needs, and to a great extent with the help of conditional tags. I’ve seen some beautiful blogger templates which make this platform even better for any user.
6. Integration with Google products
As we all know, Google provides a great number of services and products for bloggers. These include Google Analytics, Webmaster Tools also known as Search Console, Adsense etc. All these products integrate easily with blogger platform and don’t require any plugins etc.
7. Ease of use
Without any second thoughts, one can say that blogger is easier to use when compared to any other platforms like WordPress, Drupal etc. All it requires is a Gmail account that can be created in a matter of few minutes. Once you create a blogger account, you would understand the interface automatically, because the user interface is that simple and easy to use.
Related: Here’re a few alternatives to gmail incase you are interested in having a different email account.
8. Indexed better
There is no proof to claim this. But, I’ve seen links and pages getting indexed better and faster with blogger when compared to new WordPress websites. Its usage by more than 400 million people proves what it is and how reliable the platform is. If you are using wordpress, you should make sure that you have used a plugin like yoast and configured it properly. Here’s a guide to configure yoast wordpress seo plugin for your help.
9. Mobile version and adaptability
In blogger, you are provided with the options to have a mobile theme displayed to your mobile traffic. This comes in handy when you don’t have a responsive template. That said, we don’t porefer having this mobile version and do prefer a responsive template. In case of WordPress you should be doing it the same way. Use responsive wordpress themes. That said, if you would like to give it a complete mobile look, here are some of the wordpress plugins that make your website mobile friendly.
Who should use blogger?
If your requirements are to write few articles, have a blog and make some money – blogger can definitely be a choice. It meets many of the requirements. But, if you have other requirements like sending paid or social traffic to blogger blogs, use some additional customization etc., then you better choose a different platform. Yes, I’m unbiased and I know what I’m talking about.
What do I choose when it comes to selecting a blogging platform?
I initially decide what niche I am blogging about. What are its requirements and what set of technicality do I need for it? Example, I can’t sell basic stuff on blogger which can be accomplished using WordPress or shopify. Similarly, I can’t host my PDF eBooks on drive which I believe isn’t professional for a blog and create a wiki using blogger. I’d definitely need some of the best wiki software to accomplish it. Therefore, if your requirements are met, you’ve made a great choice with blogger and it certainly is the best and the right move. If your requirements aren’t met, WordPress definitely helps in developing different types of websites and can be customized to meet different set of requirements.
Don’t depend on any reviews that say that WordPress or any other platform is the best without considering what your requirements are. Again, your requirements matter and it basically helps you chose the best blogging platform. Every platform has its own set of drawbacks. Even blogger does have some. But, if your requirements are met, I believe there is no need to think a lot and its one of the best choices.
I’ve been using blogger, WordPress and a few different CMS platforms. Out of all, I’ve been in love with blogger. If you abide by a few rules or policies which I’ve learnt out of experience, you’re pretty safe. If you have a lot of niche ideas in mind, register a domain and start blogging using blogger as a platform. If blogger doesn’t meet the requirement of the niche, migrate the blogs over to WordPress. As simple as that
Note: In our previous comparison made between blogger vs wordpress, we have never favored a platform.We outlined the advantages and disadvantages every platform has
Besides that, it helps me manage a good number of blogs with ease. I don’t have to mess up my mind and tune it for the technical stuff, or worry about my website’s security as long as my mobile is safe in the desk (to receive my authentication, though I’ve the downloaded codes for backup). What if I say that I do save a good amount of time focusing on writing posts, building links, reaching out to people and spending time with my family?
To keep it simple, use it when you need it! What’s your blogging platform and why did you choose it? Did this post change your mind and do you now think of giving blogger a second thought? May be, just think about it and if it helps in saving your pockets, do thank me in the comments section By the way, I do welcome criticism, suggestions and ideas.